Social Media Opportunities and Pitfalls


Social media is a vital tool for hospitals and health care organizations to connect with their patients and greater communities. Now, more than ever, communication via social media platforms is essential for the delivery of pertinent and timely information. When used regularly and correctly, social media is an incredible lifeline to your hospital’s audience and a valuable marketing tool to grow your base and improve your customer service.

But social media has its pitfalls, too. This webinar with health care governance expert Kevin Reed (Reed Claymon, LLC) will explore both the opportunities and dangers of social media – and how board members and executive leadership can avoid making major missteps in the various platforms that exist. Learn about new and developing social media platforms for your hospital, utilizing social media to magnify the positive of your organization (and respond to the negative), legal issues that exist, and best practices for using these online communication tools — at your literal fingertips!

CHT: 1 hour

Speakers: Katie Friedman, Social Media Lead, PMG and Kevin Reed, J.D., Partner, Reed, Claymon, Meeker & Hargett, PLLC;

Katie Friedman is a Social Media Lead at PMG, a digital agency out of Fort Worth. She has strategic planning and executional experience on all social platforms with clients across the retail, B2B and Healthcare industries. Her clients have included: Cook Children’s Health Care System, Beats by Dre, rue21, Consumer Reports, GitLab and TikTok For Business.

Kevin Reed is a Partner at the Austin law firm of Reed, Claymon, Meeker & Hargett, PLLC. Mr. Reed has practiced health law for over 35 years and is Board Certified in both Health Law and administrative Law. Mr. Reed assists hospitals and health care systems with regulatory and compliance issues, complex transactional issues, and medical staff peer review matters. Mr. Reed has served as General Counsel for TORCH hospitals for 25 years.