Social media is a vital tool for hospitals and health care organizations to connect with their patients and greater communities. Now, more than ever, communication via social media platforms is essential for the delivery of pertinent and timely information. When used regularly and correctly, social media is an incredible lifeline to your hospital’s audience and a valuable marketing tool to grow your base and improve your customer service
But social media has its pitfalls, too. This webinar with health care governance expert Kevin Reed (Reed Claymon, LLC) will explore both the opportunities and dangers of social media – and how board members and executive leadership can avoid making major missteps in the various platforms that exist. Learn about new and developing social media platforms for your hospital, utilizing social media to magnify the positive of your organization (and respond to the negative), legal issues that exist, and best practices for using these online communication tools — at your literal fingertips!
Registration Pricing
Member: $75
Non-Member: $125
Registration includes unlimited connections per registered facility.
Who should watch:
Hospital and health system board members, trustees, executive leaders, marketing and communications professionals, and compliance officers who are responsible for guiding their organization’s social media strategy, protecting its reputation, and ensuring legal and ethical use of digital platforms.
Learning Objectives:
- Identify the benefits and risks of using social media in hospital and health care settings, including its role in marketing, communication, and community engagement.
- Evaluate best practices for managing social media platforms, including content strategy, audience targeting, and responding to reviews while maintaining HIPAA compliance.
- Understand legal considerations related to social media, such as defamation, privacy, employment practices, and Section 230 protections.
- Recognize how social media can impact organizational reputation, and apply strategies to respond effectively to both positive and negative public feedback.
- Explore emerging platforms and trends to enhance outreach, education, and brand visibility for health care organizations.
Continuing Education:
American College of Healthcare Executives
By attending the Social Media for Governing Boards: Opportunities and Pitfalls Webinar, offered by Texas Healthcare Trustees, participants may earn up to 1.0 ACHE Qualified Education Hours toward initial certification or recertification of the Fellow of the American College of Healthcare Executives (FACHE) designation.
Certified Healthcare Trustees and Leaders Education
The Texas Healthcare Trustees designates this continuing certified healthcare trustee and leader education activity for up to 1.0 contact hours. For more information about the CHTL program, please contact THT at 512-465-1015.
Speakers
Katie Friedman, Social Media Lead, PMG
Katie Friedman is a Social Media Lead at PMG, a digital agency out of Fort Worth. She has strategic planning and executional experience on all social platforms with clients across the retail, B2B and Healthcare industries. Her clients have included: Cook Children’s Health Care System, Beats by Dre, rue21, Consumer Reports, GitLab and TikTok For Business.
Kevin Reed, J.D., Partner, Reed, Claymon, Meeker & Hargett, PLLC
Kevin Reed is a Partner at the Austin law firm of Reed, Claymon, Meeker & Hargett, PLLC. Mr. Reed has practiced health law for over 35 years and is Board Certified in both Health Law and administrative Law. Mr. Reed assists hospitals and health care systems with regulatory and compliance issues, complex transactional issues, and medical staff peer review matters. Mr. Reed has served as General Counsel for TORCH hospitals for 25 years.