Strategic Planning Checklist


There are a number of strategies, tactics, and benchmarks that successful rural hospitals have deployed that set them apart from the others. This presentation provides a checklist of dozens of improvements and approaches successfully implemented at peer rural hospitals. Join the State Office of Rural Health and Texas Healthcare Trustees as we explore what works and what doesn’t when examining your organization’s strategy and performance improvement plan.

Registration Pricing

Member and Non-Member Group (Unlimited connections from your organization): Free

Register via PDF

Who should attend:

Hospital Trustees and Executive Leadership in Texas.

Learning Objectives:

  • Review key metrics and benchmarks hospitals may utilize to track performance.
  • Share best practices on overseeing performance improvement.
  • Discuss examples of performance improvement initiatives from similar organizations.

Continuing Education:

Certified Healthcare Trustees Education
The Texas Healthcare Trustees designates this continuing certified healthcare trustee education activity for up to 1.5 contact hours. For more information about the CHT program, please contact THT at 512-465-1071.


Eric K. Shell, CPA, MBA, Chairman, Stroudwater Associates

Eric Shell, MBA, CPA, is a leader in supporting rural healthcare through the industry’s transition to population health. He is the longtime leader of the firm’s Rural practice and Chair of the firm’s Board of Directors. With nearly 30 years of experience in healthcare financial management and consulting, Eric’s areas of focus include assisting Rural & Community Hospitals, rural health clinics, and physician group practices to improve financial and operational performance and develop strategic and operational plans.

As healthcare moves away from fee-for-service reimbursement and toward payment for value, Eric and his team provide vital financial and operational improvement services to ensure that Rural & Community Hospitals continue to provide local, high-quality, and accessible patient care.

Eric is often a featured speaker at rural conferences presenting on the future of rural healthcare, CAH financial, and reimbursement issues, as well as Rural & Community Hospital performance improvement. He has worked with the Department of Housing and Urban Development to implement a financing vehicle that enables Rural & Community Hospitals access to capital markets; he also assisted in the development of a national program for Rural & Community Hospital performance improvement and performance measurement. Further, he has helped develop new rural demonstration payment programs for frontier clinics and hospitals. Eric currently serves on the National Rural Health Association’s (NRHA) Rural Health Congress and has recently served on NRHA’s Governmental Affairs Committee and the Federal Office of Rural Health Policy’s Rural & Community Hospital Issues Group.

Before joining Stroudwater, Eric was the director of finance and administration for Rochester Community Individual Practice Association, Inc. in Rochester, New York, where he provided leadership and financial management to a 2,500-provider community-based IPA that contracted with a local HMO to provide physician services to nearly 500,000 enrollees. He has also held positions at a local accounting firm and at Arthur Andersen & Co.

The Following Webinar is Presented by Texas Healthcare Trustees and the State Office of Rural Health

Seal of the State Office of Rural Health