Financial Overview for Strategic Planning

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In this online session provided by the State Office of Rural Health and THT’s Rural Strategy Governance, we will review the board’s critical role in financial oversight, where health care finance is heading and key metrics for consideration when conducting strategic planning. Health care finance expert Deborah Whitley will delve into the healthcare finance system, providing insights into Medicare, Medicaid, and private coverage. In addition, hospital peers will discuss best practices.

Member/Non-Member: Complimentary

Rural hospital board members, trustees, executive leaders, finance committee members, and governance professionals who are responsible for financial oversight, strategic planning, and ensuring the long-term sustainability of their health care organizations.

  • Explain the board’s role in financial oversight, including evaluating financial performance, understanding variances, and supporting long-term financial planning.
  • Describe key components of the health care finance system, including Medicare, Medicaid, private insurance, and the impact of payer mix on hospital revenue.
  • Interpret essential financial metrics and revenue cycle indicators that inform strategic planning and operational decision-making.
  • Assess current and future challenges in rural health care finance, including trends in reimbursement, patient liability, and cost pressures.
  • Apply strategic planning questions and frameworks to guide hospital boards in setting long-term goals and aligning financial strategy with community needs.

American College of Healthcare Executives
By attending the Financial Overview for Strategic Planning Webinar, offered by Texas Healthcare Trustees, participants may earn up to 1.0 ACHE Qualified Education Hours toward initial certification or recertification of the Fellow of the American College of Healthcare Executives (FACHE) designation.

Certified Healthcare Trustees and Leaders Education
The Texas Healthcare Trustees designates this continuing certified healthcare trustee and leader education activity for up to 1.0 contact hours. For more information about the CHTL program, please contact THT at 512-465-1015.

Deborah Whitley, CPA, Partner, Healthcare, FORVIS

Deborah is a partner in FORVIS.  She has over 20 years of experience working in the health care industry with a concentration in reimbursement consulting for hospitals, both acute care and critical access, rural health clinics and nursing homes.     

Deborah has been involved in many of the operational implications of the regulatory changes and how they impact hospital facilities and beneficiaries.  Deborah has spent much of her time working to help rural and community hospitals improve their overall Medicare and Medicaid reimbursement.  Some of the special reimbursement areas she works with are electronic health record funding, disproportionate share payments, volume adjustments, departmental financial projections, special coding, billing and pricing processes and reviews in both inpatient and outpatient areas of hospitals.   

She is a member of the American Institute of Certified Public Accountants, Texas Society of Certified Public Accountants, Texas Organization of Rural and Community Hospitals, Texas Association for Hospital Financial Administration and Texas Hospital Association.   

Deborah is a graduate from Southwestern University in Georgetown, Texas with a B.B.A. degree in accounting in 1985.